BE. BETTER.

I am sick to death of people telling me that I "deserve better", but why can't they just be better? 

The hard reality: they just aren't that into you. 

If they wanted to, they would.

If someone truly cares for you, they will do everything in their power to meet your standards.

If they let you go because you "deserve better", they are correct, believe them. You do in fact deserve better, you deserve someone who will be better.

Do not settle. Wait for that person.